Who we are
NY Info is an editorial project run from Brisbane, Queensland, under the corporate name NY Info Publishing. The name is a deliberately neutral abbreviation intended to signal that the site is a general-purpose information portal rather than a brand tied to any single writer's identity. We do not use the site name in headlines or in the first-person voice; every piece is bylined and every writer is accountable for their own methodology.
The editorial team is deliberately small. Our current head-count is a Reviews Editor, a copy editor, and a rotating pool of two subject-matter contributors who cover specific consumer categories on assignment. We keep the team small because our review protocol requires each piece to be checked line by line before publication, and because the discipline of publishing under a documented protocol is easier to maintain when everyone on the desk works to the same standard.
Our editorial angle
Our editorial angle is review and experience journalism. We describe what happens when a service is used, in what order, and at what pace, and we document the process so a second reviewer could rerun the same test independently. That angle is unfashionable in the search-optimised parts of the consumer web, where a review often means a ranked table produced from a commercial brief. We publish under a different rule: no ranked tables that hide the methodology behind them, and no adjectives that were not earned by an observation.
Sarah Mitchell, Reviews Editor
Sarah Mitchell leads reviews at NY Info. She has reviewed Australian consumer services and digital products since 2017, with a focus on reproducible, time-stamped observations rather than opinions dressed as facts. Sarah's background is in consumer journalism at Brisbane-based publications and, before that, in retail operations, which is where the habit of preserving artefacts as evidence started. She lives in Brisbane and files every review under a documented protocol that another reviewer can rerun independently.
Sarah's approach to the offshore online casino topic is not a policy position on gambling — it is a methodology position on how consumer services should be reviewed. The same protocol applies to any service NY Info covers. If the category changes, the protocol adapts; the discipline does not.
Honest AI-assistance disclosure
Some of the drafting on this site is assisted by generative AI tools. That is the truth, and stating it plainly is more useful than hiding it. Every piece of published content is planned by a named editor, drafted with the assistance of tools where useful, edited by a human, and fact-checked against sources the editor can point to. No claim on this site is generated and published without a human editor's sign-off, and no data point is invented — every timing figure, every observation, every methodology claim is either something we recorded ourselves under the protocol or something we cite from a public source.
Where we use AI tools, we use them to accelerate drafting, restructure sentences and check consistency. We do not use them to fabricate observations. If a page describes a review of a specific gate, that review actually happened under the protocol described. Where we describe patterns across a sample of operators, the sample is real and the observations are recorded.
What we do not do
We do not run affiliate schemes that pay per player signup. We do not accept placement fees for ranking. We do not accept "editorial packages" from operators. Our revenue model is display advertising sold on our own inventory, and content that is influenced by advertisers is not something we publish. That model is not lucrative, which is the trade-off we make in exchange for an editorial voice that cannot be re-shaped by a single commercial relationship.
Contact and complaints
You can reach the editorial team at [email protected]. Complaints about factual accuracy are welcome — we correct errors with a dated note on the corrected page, and we archive the pre-correction version internally for reference. Comments on methodology are also welcome and are read by Sarah before any change to the review protocol.